JM Global Ventures Request a proposal Proposal

Demand generation · B2B and B2C

One lead desk. Two very different funnels.

B2B leads arrive a few at a time, take a quarter to close, and only count once your sales team accepts them. B2C leads arrive by the thousand and only count while they cost less than they are worth. We run both, and report each on its own terms.

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Both funnels pass the same four gates — captured, qualified, routed, booked. B2B moves a few leads through in about ninety days, holding at every gate. B2C moves thousands through the same gates the same day.

Three-month minimum · 30 days' notice · You own every account, list, and file

What we run

Four jobs. Both lanes, every time.

The work is the same list either way. What changes is the audience size, the clock, and the number the campaign is bought against.

01 / Acquisition

Paid acquisition

Search, paid social, and programmatic, bought against a target cost per lead rather than impressions. Budgets move weekly toward whatever is clearing it.

  • B2B Named accounts, job titles, and intent signals. Small audiences, high bid ceilings, long payback.
  • B2C Broad prospecting with fast creative rotation. Volume first, then cost, then margin.

02 / Organic

Content and search

The pages that keep producing leads after the spend stops — technical SEO, content built for the questions buyers actually search, and internal linking.

  • B2B Category, alternative, and comparison pages written for a buying committee, not a single reader.
  • B2C Demand capture on high-intent terms, plus product and location pages that rank and convert.

03 / Capture

Capture and routing

Landing pages, forms, scoring, and the handoff into your CRM. This is where most leads are lost, and it is the first thing we rebuild.

  • B2B Scored on fit and intent, routed to a named owner with a response clock attached.
  • B2C Instant confirmation, instant handoff to the call queue, duplicates merged on the way in.

04 / Lifecycle

Nurture and win-back

Email and SMS journeys for the people who did not buy the first time — usually the cheapest leads in the account, and the ones most often left alone.

  • B2B Slow nurture that holds an account until it is genuinely in market, then hands it back.
  • B2C Cart, browse, and win-back sequences on short clocks, capped so the list does not burn.

How we work

Nothing launches before a lead can be traced end to end.

  1. Audit and baseline

    Two weeks inside your ad accounts, CRM, and analytics. You get the findings in writing whether or not you hire us.

    • B2BPipeline traced back to source
    • B2CAcquisition cost by channel

  2. Build the desk

    Tracking, landing pages, forms, scoring, routing. All of it inside your accounts, under your billing.

    • B2BFit scoring and owner routing
    • B2CSpeed-to-lead under five minutes

  3. Launch small, test wide

    Several angles on small budgets before anything scales. We keep what clears the target and cut the rest on schedule.

    • B2BThree to five account-first angles
    • B2CWeekly creative rotation

  4. Report on what pays

    Numbers weekly, a review monthly, and a standing rule: if a channel cannot be tied to revenue, we say so instead of reporting the impressions.

    • B2BCost per accepted SQL
    • B2CCost per acquisition

Reporting and ownership

You keep the accounts, the data, and the leads.

An agency that holds the logins holds the client. Everything we build runs inside your accounts, on your billing, so if we stop working together the machine keeps running and the whole record stays with you.

See a sample report

Ad accounts and CRMYours, in your name
Our accessUser-level, revocable
Creative and copyYours, source files included
Lead dataWritten to your CRM first
ReportingWeekly numbers, monthly review
Speed-to-lead targetUnder 5 min, business hours
The number we are judged on
  • B2BCost per sales-accepted lead
  • B2CCost per acquisition, paid and blended
Engagement3 months, then 30 days' notice

Request a proposal

Tell us what a lead is worth to you.

Send the shape of the business and the number you need to hit. You get back a scope, a channel plan, and a target cost per lead within three business days — or a straight answer that we are not the right desk for it.

info@jmventuresglobal.com